Social psychology and sociology play and important role in our understanding of creativity and innovation. Let's discuss theories, hypotheses, and concepts related to this topic.
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Heyen, D. A., Hermwille, L., & Wehnert, T. (2017). Out of the comfort zone! Governing the exnovation of unsustainable technologies and practices. GAIA.
https://doi.org/10.14512/gaia.26.4.9
